It was an ill wind which was certainly blowing through Northumberland at the weekend! The rain which battered the farmers market at Hexham was relentless, and the mood could well have been just as depressed. These are not easy times for the food industry, a recent report from the consultants Price Waterhouse Cooper predicted that up to a third of people will cut the amount they spend on food by moving their shopping to a cheaper supermarket, and nearly half could cut costs by eating at home rather than eating out.The first of those two propositions is now good news for farmers markets like Hexham, the second could be the silver lining in the cloud which was unleashing a flood of biblical proportions on the poor shoppers on Saturday. Some farmer producers think that they will actually be the beneficiaries of a shift towards home cooking. People can buy very good ingredients to cook themselves for half the price of a meal out.
Another farmer who runs an organic milk business near Darlington, Gordon Tweddle at Acorn Dairy, says that despite having to increase his prices to consumers, business has held up very well. The key says Gordon is to talk to your customers, and explain why it is that you have to increase your prices. Basically people are sensible enough to know that if they want to have milk from animals of whose provenance they can be certain, and if they want local food, they will understand that this is the only way such food can survive.

There is a problem though. With most organic arable systems the yields of the crops fall. That’s fine when cereal prices are generally low and growing organically can generate a premium…. However with the world price for wheat and other cereals at near record levels, it can be worth farmers renouncing their organic status to grow crops conventionally increasing the yields, and trousering the extra.